Case study
RallyVerse
Registration-to-check-in infrastructure for grassroots sports.
01 / Problem
The problem
Grassroots organizers and academies run registrations on spreadsheets, collect UPI payments, and verify screenshots by hand over WhatsApp. Check-in on event morning is manual, and there is little data on what converts.
Talking to organizers and academies, I kept hearing the same thing: hours lost to checking payment screenshots and chasing players on WhatsApp.
02 / Solution
What I shipped
Per-event pages with categories and approve/reject, UPI/QR payment with screenshot verification, an organizer dashboard with search, filters, and CSV export, time-slot registration, system and broadcast emails, event-day check-in with live attendance, and analytics on views and conversion.
- Dedicated event registration pages & online registrations
- UPI payment and payment screenshot verification
- Organizer dashboard & participant management
- Automated registration and approval emails
- Event-day check-in & live attendance tracking
03 / Architecture
How it’s built
- Event pages: per-event registration with categories, time slots, and approve/reject
- Payment verification: UPI/QR payment with screenshot upload and an organizer review queue
- Communication: unlimited system emails plus credit-metered broadcasts
- Event day: check-in and live attendance, with CSV export
- Analytics: page views and registration conversion per event
04 / Decisions
Key decisions
- UPI screenshot verification instead of a payment gateway, because that is how Indian grassroots organizers already get paid
- Three tiers: Free (₹0), Event Partner (₹2,499 per event), and Growth Partner (₹5,999 per event)
- Split email into unlimited system messages and credit-metered broadcasts, so costs track value
- Mobile-first for players registering on phones and organizers running check-in on the day
05 / Outcome
By the numbers
- events hosted
- 3+
- community members
- 500+
- partner organizations
- 12+
3+ events hosted, 500+ community members, and 12+ partner organizations in Bengaluru.
06 / Roadmap
What’s next
Phase 01
Live match scoreboards and court assignment tracking for tournament attendees
Phase 02
Academy subscription management for recurring training programs
Phase 03
Sponsorship marketing placement analytics for tournament sponsors